Appier Explains: What is Zero-Party Data? (With Examples)

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Non-partisan democracy - Wikipedia

  By definition, party system refers to a political structure through which a government is constituted after the election of a political party. A party system is a concept in comparative political science concerning the system of government by political parties in a democratic country. "Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions.